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Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the Leap, by Thomas K. McKnight
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Will your new business idea fly? Find out upfront, before you invest one dime! Will It Fly? introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
- Sales Rank: #292953 in Books
- Published on: 2003-09-14
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .90" w x 5.90" l, 1.01 pounds
- Binding: Paperback
- 368 pages
Review
("Will it Fly?" ) . . . is somehow both easy and rigorous, suitable for startups and established firms thinking of branching out. -- Chicago Business 2004 Small Business Resource Guide, Ten Essential Reads for Entrepreneurs (Crain Communications Inc.)
Number 1 ranked of top 5 must read business books. -- http://www.entrepreneur.com/magazine/entrepreneur/2009/march/200140.html
Review
Top 5 must read business books
From the Back Cover
Will your new business idea fly? Find out upfront, before you invest one dime! "Will It Fly?" introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
Most helpful customer reviews
8 of 8 people found the following review helpful.
Great Framework
By Angela H. Dows
This book, written by an inspiring mentor, will provide the framework and guidelines to direct your ideas into a viable business venture. "Will it Fly" clearly and concisely makes you think seriously about your new business and motivates you to put your best foot forward in the marketplace.
9 of 11 people found the following review helpful.
Unreadable
By TD
I hate to do this but it only deserves a 2 out of 5. Why, I hear you ask. Because it's unreadable. For example, there is no table of contents to give you any clue as to where the book is headed. There is also something about the writing that just makes you put it down for a very long time after each 5 page chapter.
I'm a voracious reader especially of business books on entrepreneurship. But this is just unreadable. After having it for close to a year, I have only read about a third of the 44 chapters.
0 of 2 people found the following review helpful.
Before you Take the Leap
By Susan Bock
...into the world of entrepreneurship, read this book. Find out if your product/service is a viable money-making endeavor. This is the book for you. I've worked with entrepreneurs for years and as thrilling as a new launch can be, it's can be the stuff nightmares are made of. Read this and you'll find out just where the business demons are before it's too late.
Susan Bock
Creating Your Map to Business Success with GPS(tm)
Executive Coaching and Business Consulting for Entrepreneurial Women
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